.At the launch of Astrid Andersen's new line Stel, a presentation held outside on a pier, The Road's 2002 track "Turn the Page" was actually blowing up out of the stereo. It was a star-aligned, symbolic moment, due to the fact that the London-trained designer is beginning a brand new phase in her manner life, this time centering the work around herself.Andersen's a lot appreciated name menswear brand was concentrated, vibrant, and streetwise. With Stel, she revealed in a pre-show job interview, "I have to sit comfortably at the center of it perhaps much more this moment because today it is actually a females's wear label, as well as it is really extra about me and my individual endorsements." Stel also mirrors Andersen's evolution as a person. After stopping her line, the designer moved back home to Jutland in the North of Denmark and also had 2 children. She's not the individual she was back then.Shifting gears in vogue is hard to carry out. Brands seem to be to take on lives of their personal, and it is actually simple to be pigeon-holed. Stel brake with some of manner's formalities. The tag will definitely show in-season, so what appears are going to be actually accessible for investment. At the same time, seasonality is less important in the Stel equation than relevance. Selections will be pinpointed by number (01, 02, and also 03 were received Copenhagen), the concept being that you may intermingle items all over "periods" both in your outfit and on the marketing flooring. Andersen views no need for a thoughtful garment to be abandoned just because the schedule pages turn. "The direct translation of stel is actually physical body," she stated, but it [recommends additional to] a foundational design in a type of commercial technique it [additionally describes] a collection of valuables-- when you discuss a tea service, you would certainly name it a stel. For me, that was actually very an exciting starting factor in regards to the idea of developing both antiques, yet also something that's a brand new structure." Possessing versions present on scaffolding was arbitrary as it recommends many analogies. There is actually building, which relates to building a brand-new company, as well as the idea of support associates with her idea that clothing must help you. Stel is actually, basically, a kind of modular offering, however none with the angularity of one thing like Legos or piled Mu00e6rsk delivery compartments. Movement, firm, and empowerment are part of Andersen's plan. "When I speak about the label, I possess this tagline: adapting that you can roller skate in, denim you may dance in, shirting you can travel in." Freedom, pleasure, movement.